From modest beginnings to big leaps
DELIVERING WORLD CLASS INNOVATION
We develop most of our products in-house with the help of a strong, research-driven innovation overlaid with consumer insights. A well-equipped and well-staffed R&D centre continuously develops and enhances products for consumers, craftsmen and industries.
Pidilite also established a state-of-the-art research centre in Singapore that is now a member of Singapore Chemical Industry Council (SCIC).
The birth of Fevicol 1959
The company laid its foundations with innovation in the form of Fevicol – path-breaking synthetic white resin adhesive. It meant freedom from cumbersome animal fat glue for binding woodworks. To this day, Fevicol remains the first choice of carpenters.
Fevicol in everyone’s home - 1973
Fevicol was an industrial product. The company re-launched it in an innovative ‘tube-pack’ to reach end consumers. Today Fevicol is integral to every household in India.
Filling the gaps - 1983
To fill the gaping need in the market for a lime binder, Pidilite developed its own solution that was easy, quick-drying, and offered a durable bond – the DDL Lime Binder. Thus was born a new segment.
Off the Beaten Track - 1985
At a time when instant, all-use adhesives were unheard of, Pidilite manufactured and introduced FeviKwik. Super-fast drying application and extremely long-lasting when used, FeviKwik is a market leader in instant adhesives today.
Fevicryl was launched - 1995
Fevicryl was the first water-soluble acrylic color range in India that didn’t require any medium. Today Fevicryl Hobby Ideas offers the largest range of hobby and craft products in the market.
Fevikwik shell-pack was introduced - 2005
Fevikwik’s shell-pack was introduced at an attractive price of Rs. 5/- to capture the mass market. Its efficient size makes for more effective use of the product as well.