About Pidilite

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Our Company

We are a part of you.

Pidilite is a consumer centric company committed to quality and innovation. For decades, we have been pioneering products for small to large applications, at home and industry, which have forged strong bonds with people from all walks of life.

From adhesives, sealants, waterproofing solutions and construction chemicals to arts & crafts, industrial resins, polymers and more, our product portfolio is as diverse as it is ever-evolving. Today, our brands are trusted household and industrial names, and we are the market leader in adhesives.

A robust and growing network makes our products accessible across demographics and geographies.

We also embrace our responsibility towards the community through social initiatives in rural development, education and healthcare.

Milestones

1959

The Birth of Fevicol

1959

Everything great starts small and Pidilite is no exception. The company started with a single factory that manufactured only one product, Fevicol. This white synthetic resin adhesive was primarily launched to make the lives of carpenters and woodworkers easy. Up until then, animal fat, which was clumsy and cumbersome, was the only glue available.

Commissioning of Manufacturing Plant

1963

Barely four years after starting the company, the first modern manufacturing plant was established in Kondivita Village, Mumbai. Today, this building houses the Corporate Head Office.

Establishing Brand Pidilite

1990

Barely four years after starting the company, the first modern manufacturing plant was established in Kondivita Village, Mumbai. Today, this building houses the Corporate Head Office.

1993

Pidilite Goes Public

1993

The name, Pidilite Industries Private Limited, was incorporated, thus taking the first step towards brand recognition.

1997

Fevicol makes it to The Top 15

1997

There’s no stopping now! Fevicol continues to win hearts, and market share, and is ranked amongst the Top 15 Indian brands by FE Brandwagon Year Book 1997.

2000

M-Seal is Acquired. A New Division is Set Up.

2000

M-seal, a leading brand of epoxy compounds was acquired. This laid the foundation for a new division, the company’s Maintenance Division.

Dr. Fixit – the waterproofing expert!

2001

Pidilite launched Dr. Fixit, an extensive range of Construction Chemicals, thus diversifying its product range. Dr. Fixit was specially developed as a waterproofing solution to be used in new constructions, or in the repair of old ones.

Truly A Winner – Fevicol Wins At Cannes.

2002

The famous Fevicol 'Bus ad' not only won the hearts of the Indian people but also the world, going ahead to win the Silver Lion award at Cannes Lions International Festival of Creativity 2002.

Hits The Rs.1000 Crores Turnover Mark!

2004

Just over 4 decades after its launch, Pidilite declared a turnover of Rs.1000 crores. The company had grown 1000 times in just 45 years.

Expanding The Global Footprint.

2006

  • Pidilite USA Inc., acquired businesses and assets of Sargent Art Inc., makers of art materials which had been selling world-class art materials in USA for over 50 years.
  • Pidilite acquired Tristar Colman, now known as Colstar, a market leader in brushes, canvases and colours.
  • Pidilite established its Singapore R&D centre to attract international talent and expand its product innovation strategies.
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Another Year, Another Award.

2016

Pidilite Industries received the 'Most Promising Company of the Year Award' at the CNBC-TV18, 11th Indian Business Leader Awards (IBLA). The award is a tribute and testimony to the diligence of Pidilitians all over.

Innovation

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Researching Ground-breaking Ideas

The differences lies in doing things differently

At Pidilite, we are always in motion, looking for the next opportunity to turn into a different idea.

We search for new ideas in everything we do, and more than two thirds of our sales happen through in-house innovation. We have three fully-equipped in-house R&D centres in India and five state-of-the-art technical research and innovation centres in Singapore, Thailand, Brazil, Dubai and USA. Over 150 professionals use a customer-focused innovation process to bring to fruition the learnings from these interactions.

This is why Fevicol, Fevikwik, M-Seal and Dr. Fixit are not just market leaders, but also names that have become synonymous with the product category.

Explore

Awards