Silver in Ambient Media

Fevicol Free Store

Fevicol wanted to reinforce their position as India's most reliable glue, so they conducted this activity in one of Mumbai's many malls.

Mumbaikars of all shapes and sizes, young and old, tried to seize this opportunity and walk away with any of the beautiful wooden items on display.

But, they all got a good laugh instead, as everything from the smallest spoon to the flowers in the vase, was glued down by Fevicol.