Fevicol - Silver EMVIE - Best Ambient Media - 2013-2014

 Fevicol won the Silver EMVIE in the Best Ambient Media category for an innovative ‘ free store’ activation at a city mall in Mumbai wherein 87 wooden items of all shapes and sizes were on display. Visitors were offered the opportunity to pull off any of these items and walk away with it. However, none of the wooden items could be removed, thereby reinforcing Fevicol as the ultimate and most reliable glue.