Pidilite’s journey in Sri Lanka began 10 years ago. Today, Sri Lanka is one of our key global contributors. In 2007, we partnered with MacBertan Pvt. Ltd. (our exclusive distributor), and together we have achieved good market penetration for our adhesive range. Our strong user connect and deep market understanding enabled us to identify market gaps and offer unique, need-based solutions.
In 2015, Pidilite and MacBertan founded a JV – Pidilite Lanka Pvt. Ltd. Recently, Pidilite Lanka acquired Chemifix, a market leader in white adhesives that offers solutions for wood working, stationery and industrial segments. This acquisition will help further strengthen our position in the white glue market in Sri Lanka. We also plan to set up our own state-of-the-art manufacturing facility soon. Our Dr. Fixit advanced waterproofing solutions is already creating it’s mark in Srilanka, helping home owners resolve their dampness problems & build stronger homes.
Macbertan Private Limited was appointed as Pidilite’s authorized distributor in Sri Lanka in 2007 and commenced distribution through approximately 100 dealers in and around Colombo. Over the years, Macbertan increased dealership to around 4,000 dealers island-wide. It has conducted many product familiarization programs of Pidilite products for contractors, carpenters, masons and plumbers in Sri Lanka. In 2015, Pidilite and MacBertan founded a JV – Pidilite Lanka Pvt. Ltd.
74, 1/1, Orient Building
Telephone – 0094 11 7685721 – 6
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