Mr. Madhukar B. Parekh’s journey with Pidilite commenced in 1972, after his stint with Abbot Laboratories in the U.S., which he joined immediately after completing his Masters in Chemical Engineering from University of Wisconsin. A scholar by nature, Mr. Parekh was ranked number 4 in the IIT entrance test, but chose to study chemical technology instead as he wanted to carve a niche in the chemical business. He is a Gold medallist alumnus of the Institute of Chemical Technology (ICT), formerly the University Department of Chemical Technology (UDCT), a premier chemical technology research institute in India.
Mr. Parekh’s four decade long journey has converted an ‘unexciting’ product into one of the country’s top brands – Fevicol. Other key brands ‘Fevikwik’, ‘Dr. Fixit’ and ‘M-seal’ are market leaders with high shares in their respective segments. He not only steered the company to become the market leader in the adhesives and sealants segment in India, but has also taken the legacy overseas, towards making Pidilite a true Indian MNC. Under his guidance, Pidilite has acquired several companies to enter international markets and enhance its product portfolio and market presence.
Continuing the focus on product and brand innovation, under his leadership, Pidilite has clearly differentiated itself from competition in this otherwise generic market. Quick to identify new opportunities, the company heavily invested in the R&D centre at Kondivita, Mumbai and also set up a step-down subsidiary, Pidilite Innovation Centre in Singapore.
Mr. Parekh vision to take Pidilite to the next level and build an organization not just for today, but for centuries to come in a people friendly, global atmosphere has attracted top class talent. Pidilite’s workforce today is a happy balance of experienced professionals and young talent, which adds impetus to the company’s growth. The opportunity to work with unique brands attracts a diverse pool of talent who are interested to work across B2B and B2C market segments.
M.B. Parekh is a recipient of EY Entrepreneur of the Year Award 2014 in Consumer Products category. Under his guidance the company has won many prestigious awards like the ‘Most Promising Company of the Year’ at the CNBC-TV18, 11th India Business Leader Awards (IBLA).
Mr. Parekh also takes personal interest in the company’s social endeavours in the areas of rural development, education and health, amongst others.
Whole - Time Director
Whole - Time Director
Whole - Time Director
Additional Director (Independent)
*Appointed as Additional Director w.e.f 11.04.2018
Bharat’s association with Pidilite began as an Independent Director of the company in 2008.
His career has witnessed many achievements during his tenure at leading Indian and Global companies. In his last assignment, he was President - Global Chocolate, Gum and Candy Categories at Mondelez International, Zurich with worldwide responsibilities for the growth of these categories.
Bharat started his career with Asian Paints in 1982 and rose to the position of General Manager - Sales & Marketing. He then moved to Cadbury in 1998 as Director of Sales and Marketing for Cadbury India. In 2002, he was appointed Managing Director South Asia, after which he moved to Singapore in 2006 where he was responsible for Strategy, Marketing and Sales for the Asia Pacific region. From then onwards, a series of senior leadership positions at the country, region and global level shaped his career.
Bharat has completed his MBA from the Indian Institute of Management, Ahmedabad.
Whole Time Director
Mr Apurva Parekh is a Chemical Engineer from University of Wiscosin at Madison and has been working in Pidilite Industries Limited since 1995. He leads several businesses and functions in the Company.
Apurva is a sports enthusiast and likes to play cricket and tennis in his free time.
CEO Special Projects
Vivek has handled diverse roles and responsibilities in consumer, industrial and institutional businesses, which have enriched his experience in consumer and customer facing areas, along with the oversight of plants and sourcing and procurement. At Pidilite, he was also CEO Fevicol Division, Pidilite Industries Ltd (2012-2014).
Prior to Pidilite, Vivek has held senior positions in prominent companies such as CEO Asian Paints PPG Ltd (2012-2014), Vice President - Industrial Coatings and Chemicals and Asian Paints Ltd (2006-12). At Asian Paints, he also played an important role in sales and marketing as General Manager -All India Sales of Decorative Paints (1987-2006).
Vivek is a B.Tech, Mechanical Engineering, IT BHU, 1985 and has done a PGDM in Marketing at IIM Ahmedabad, 1987. His other interests include reading, music, wellness and running.
Vivek’s inspirational quote: The hallmark of a good leader is authenticity.
Chief Operating Officer, Emerging India
Salil has been with Pidilite since July 2012. In the first 3 years, he developed the Rurban business into a strong division by tripling the distribution reach, stabilizing marketing modules and building a capable team.
Today, Salil heads the P&L for the Fevicol division. He drives innovation, has a strong focus to enhance his team’s capability while developing his own skills. This has helped him to lead businesses at Pidilite and to accelerate in new industries.
Prior to Pidilite, Salil worked for 10 years at Asian Paints. He worked in multiple roles focusing on Sales, IT, Marketing and Services.
Salil’s stints in Nokia’s Startup in mobile payments space (3 years), and Future Group’s Home Retail (2 years) also sharpened his entrepreneurial skills and widened his exposure across consumer products and services. Before doing his Management studies, he worked in Godrej GE Appliances Ltd in Manufacturing.
One of Salil’s proudest achievement was to be awarded India's Hottest Business Leaders 2013-14 - India's Top 40 under 40 by the Economic Times.
Salil is a graduate of B.Tech (Mechanical) from Banaras Hindu University and holds a MMS from Mumbai University. His passions include photography and running.
Salil’s inspirational quote: If you want to build a ship, then don't drum up men to gather wood, give orders, and divide the work. Rather, teach them to yearn for the far and endless sea.
President – Consumer Products, Maintenance Division
Yogesh is a business leader with creativity and passion and over 19 years+ of extensive FMCG commercial experience across Global and Indian Multinationals such as Kraftfoods, Mondelez International, Colgate and Pidilite.
Yogesh’s experience spans across diverse prominent positions in General Management, Marketing - Brand Management, New Age Media Digital/Social, Business Strategy, Sales, New market white space entry.
Yogesh’s track record of delivering results with operational excellence through empowered teams is consistent. He can easily adapt to change with high levels of agility. His vision is to always be an authentic leader who can inspire teams to bring out their best.
Yogesh has a degree in Mechanical Engineering from Guindy Engineering College, Anna University Chennai and has an MBA in Marketing from S.P. Jain Institute of Management & Research, Mumbai. His interests include traveling and reading up on cultures, watching movies and watching and playing Tennis.
Yogesh’s inspirational quote: Life is like a box of chocolates. You never know what you are going to get.
CEO, Construction Chemicals
Mr. Sanjay Bahadur, B.E. (Civil), serves as the Chief Executive Officer for Global Constructions & Chemicals/Paints Division at Pidilite Industries Ltd. Mr. Bahadur serves as Group CEO - CC at Pidilite Industries Limited. Mr. Bahadur served as a Managing Director of Unitech Prefab Ltd., heading the Ready Mix-Concrete (RMC) Concrete Blocks & Pavers Operations in India.
Mr. Bahadur has rich experience of 27 years in Construction Industry. He served as the Managing Director of ACC Concrete Limited at ACC Limited from April 16, 2007 to June 30, 2008. He served as the Head of RMX of ACC Limited. He served at Larsen & Toubro Limited- ECC Construction Group, India; Aeons Construction Products Limited; and Iraq for about six years. He associated with Unitech Group since 1993.
Mr. Bahadur has been an Independent Non-Executive Director at Just Dial Limited since August 2, 2011. He serves as a Director of A. B. Hotels Limited; Bamco Supply and Services Limited, Thailand; Pidilite Industries Limited; and Pidilite Bamco Limited, Thailand. He served as an Independent Non-Executive Director at Unitech Ltd. until February 23, 2016.
Mr. Bahadur holds a B.E in Civil Engineering from Delhi College of Engineering in 1984.
President - HR
Rahul is a Business Leader with over 22 years of experience in FMCG and BFSI in Sales & Marketing. He currently heads the Human Resource Function at Pidilite.
Rahul joined Pidilite in 2010 as the President– Sales and Marketing for the Art & Stationery Business. He has been instrumental in driving the business growth, helping the business achieve a threefold growth from 2010 to early 2017. He has been involved with establishing Pidilite’s flagship offering in handicraft segment– Fevicryl Fabric Glue in India and neighbouring SAARC markets. Under his leadership, Pidilite’s eCommerce business in hobby retailing was conceptualized and executed.
Rahul moved as President - HR in July, 2017. This change of his stream is the way of engaging with his area of passion–‘people management’ and Pidilite’s way of having cross-functional movements at every level.
Prior to Pidilite, Rahul has spent six years in financial services, as Chief Marketing Officer for Birla Sun Life Insurance and Group Brand Head for Kotak Mahindra Bank. Rahul started his career in ITC Limited where he spent nine years across various roles and businesses.
Rahul is a Post Graduate from IIM - Bangalore and B.Tech from IIT-ISMU. He loves spending time with his music, books and family.
Rahul’s Inspirational Quote: This too, shall pass away.
Chief Customer Officer
Sanjay’s passion, expertise and experience involve growing businesses, developing organisational ecosystems, and building talent and organisational culture. In the last 28 years, he has handled leadership roles in Business Development, Sales and Marketing, TQM and HR across Consumer Products and Services Sector in FMCG and ICT enabled eCommerce domains, both in the urban and rural diaspora.
Prior to Pidilite, Sanjay was responsible for turning around Srei-Sahaj, strengthening the Amul brand in India and building a Quality Management and HR culture across the Amul ecosystem, which today makes it the largest food brand. In his earlier stint at Pidilite as Chief Sales and Marketing ( Consumer Products ), Sanjay devised and executed strategies for growth including introduction of new segments, new products/new variants, implementing serious consumer activation programs and a series of highly successful sales force and marketing employees’ engagement development programs.
After four successful years, he was handpicked by the MD to work on key Sales and Marketing Systems and Processes across the four Business Divisions of Pidilite with the Business Heads.
Sanjay holds a Certificate in Quality Management in Dairy Products Marketing from AOTS and a Certificate in Dairy Marketing from Cranfield University. He is a Chemistry Hons Graduate followed by a Bachelor in Law before completing his MBA from IRMA.
CEO – International Business
Prabhakar’s association with Pidilite has been since 2009 when he joined as CEO Fevicol Division and continued till 2014. He was responsible for growing the Fevicol business and implemented some of its core building blocks, namely: 1. Fevicol Champion Club Reward Program 2. Darpan and tablets for sales force automation 3. Launch of Heatx 4. The significant development and shaping of premium PWG brands like Marine and Speedex.
More recently, Prabhakar was the force behind the acquisition of the adhesives business and the formation of the company in Sri Lanka, as well as the formation of wood finish JV ICA Pidilite with ICA of Italy.
Prior to that, he was Chairman and Managing Director at Goodyear India. Before joining Goodyear, Prabhakar has worked with Madura Coats, Asian Paints and ICI Plc in India and overseas. At ICI Plc, he managed the paints business of the company in Indonesia, Singapore and Thailand and led senior global functional roles in strategy and strategic procurement based in Europe.
He is working towards creating a strong foundation for Pidilite’s international business which will enable the company to leverage its unique capability in emerging markets.
Prabhakar's inspiring quote: Everyone is honest and wants to contribute. It is for us to leverage that capability.
Chief Marketing Officer
Vivek leads corporate brand marketing planning & implementation across businesses, marketing talent management, and continuous improvement in marketing processes like innovation and new product launch. He aims to make consumer and end-customer centricity the core of Pidilite and create a world class talent pool to take this forward.
An industry veteran with over 25 years of experience, Vivek has held senior leadership positions at Philips, MIRC Electronics, Ogilvy Advertising and Cadbury Kraft (now Mondelez). He brings with him a unique blend of business and brand development experience across FMCG, Healthcare, Lighting and Consumer Durables encompassing B2C, B2B and B2G.
As VP Indian sub-continent at Philips India Ltd., he built ‘ONE PHILIPS’ and led the marketing, planning and implementation for the three Philip’s businesses viz. Consumer Lifestyle, Lighting and Healthcare.
As Vice President - Marketing, Sales and Service, MIRC Electronics Ltd. (ONIDA), he spearheaded the re-launch of the ONIDA brand across product categories.
At Ogilvy, he led the Hindustan Unilever (HUL) business nationally across functions and geographies.
Vivek holds a Post Graduate Diploma in Management from Indian Institute of Management (IIM), Bangalore and Bachelor of Technology from Indian School of Mines (now IIT, Dhanbad).
Despite his work schedule, he always finds time to indulge in his other passions - travel, music and the mountains.
President – Business Resources
If it is one thing that Manish cannot resist, it is a challenge - whether it was leaving the US and returning back to India almost 25 years ago, to begin his career at an IT company (at a time when the industry was in its infancy), or to move away from IT Services to set up, grow, and lead the BPO business at Datamatics and make it a successful IPO.
At Pidilite, Manish has been responsible for transforming the company from being professionally run by a family, to being run by a family of professionals. For this, he worked very closely with the Chairman and Promoter family members. In his 8+ years at Pidilite, Manish has also built the leadership team with individuals who have outstanding backgrounds in top Indian and global companies.
Manish has completed his M.S. Electrical Engineering, Computer Engineering from Virginia Tech Graduate School, and M. Sc. Physics, Electronics from Mumbai University. He loves travelling to offbeat destinations and is currently passionately involved in building a house which has a 50+ year old design using building materials which are over 100 years old.
Manish’s inspirational quote: “Discipline achieves what ambition seeks”.
President (Operations) and Director
Chief Executive Officer
With 23 years’ experience in Durables, IT, FMCG, Education and Media, Nitin brings fresh new perspectives with path-breaking ideas.
Prior to Pidilite, Nitin spent 6 years at Hindustan Times Media as Business Head – HT Mumbai, where he turned the business around and established HT in the Mumbai market.
Nitin started his Sales & Marketing career at Asian Paints, where he spent five years leading various Branch Operations at Chennai, Rajkot, Jabalpur, Indore and Jaipur. His last assignment was as Marketing Manager for mainline and premium ranges of decorative paints.
At Compaq Computers, Bangalore, he set up their retail chain across South and East India, then moving on to work in various marketing, product management and business head roles with Compaq in Delhi.
At Cadbury, Mumbai, he worked as the Trade Marketing Manager (BTL Marketing and S&D processes), post which he joined Hewlett-Packard in Delhi as the Country Manager for Commercial PCs where he was instrumental in making HP the market leader in this segment.After spending over 5 years in diverse roles including Strategy and Head of Emerging Business Unit, Nitin moved to iDiscoveri Education as Sr. Vice President to head the schools practice called XSEED.
Nitin has completed his Engineering in Electronics & Communication from Punjab Engineering College and his MBA from IIM Ahmedabad. He enjoys cooking, eating, travelling and travelling to eat.
Nitin’s Inspiring Quote: The future is already here, it’s just not very evenly distributed.
President - Commercial & Purchase
With a total of 40 years work experience, Amol has spent 26 years at Pidililte. He strives to provide value-added services that support business success.
Amol is a strategic procurement expert who consistently and continuously delivers the most competitive solutions while providing outstanding customer service and process efficiency. He conducts business with the highest level of customer service, ethical standards, fairness, and transparency. He strives to make Pidilite a great place to work where people are inspired to be the best they can be.
Amol is a BSc. DMM from Bajaj Institute of Management and is passionate about swimming and reading.
Senior Vice President - Legal & Secretarial
Savithri has over 26 years’ experience in multiple jurisdictions overseas and has worked in many fields such as Outsourcing services, Private Equity Fund of the Future Group, Media House (publishers of Business World, Telegraph, Anandabazar Patrika), and in Textile, Chemical and Pharmaceutical sectors.
She has led the arbitration against Movendo; established a proactive legal team increasing recoveries from overdue debtors; set up in house capability to handle acquisitions; established systems to have a lean legal and secretarial team and have cost optimization; established systems and tools for compliance management and board processes.
Savithri has appeared and argued independently before several for a including select committee of the Government on Drug Price Control Order ; Press Council; enforcement Directorate; trade mark authorities; DGFT etc.
Savithri is a B Com, LLB, FCS. She likes to travel, going for jungle safaris, playing Sudoku and Scrabble. Her vision is to be amongst the top few robust corporate governance professionals in corporate India.
Her favourite quote is “To carry out a positive action start with a positive vision”.
President - Research & Development
Atul is a dynamic visionary who aims to make Pidilite an R&D powerhouse.
Prior to Pidilite, Atul spent 23 years with Hindustan Unilever Ltd (HUL). He was involved in various roles across Operations, R&D and Global Supply Chain in Home & Personal Care Division.
In 2007, Atul joined Cadbury’s as an Executive Director and 5 years later became R &D Director - India for Chocolates and Powder Beverages in Asia.
Atul holds a BE (Hons) in Chemical Engineering, Master of Management Studies (MMS) BITS, Pilani.
Atul’s inspirational quote: Seek and one shall find.
Chief Executive Officer, Construction Chemicals Retail
Nilesh brings a unique blend of sales, marketing and new development experience across FMCG and Consumer Durables industries as he has handled dominant, marginal and startup brands and businesses
As Chief Customer Officer, Nilesh’s current portfolio includes leading sales initiatives across divisions covering sales force automation, distributor automation, customer service cells and special projects in Sales and Marketing. He aims to create best in class practices in Sales and Marketing and to make Pidilite one of the most aspirational organizations to work for.
This is Nilesh’s second stint at Pidilite. In his previous assignment (April 2009-December 2014), he was President Sales and Marketing, Fevicol and prior to that, President Sales and Marketing, CP Maintenance Division.
Prior to Pidilite, Nilesh was CEO, Consumer Brands at Ruchi Soya Industries, where he was responsible for growing the Nutrela business. He turned this around in a span of just eighteen months, making it profitable and restructuring the business.
His earlier stint at MIRC Electronics Ltd. (ONIDA) as Chief Operating Officer - Service and Business Head and National Sales Head of Onida saw him spearhead the launch of a new brand Logo for small town India.
An industry veteran with over 22 years of experience, he has also held senior leadership positions at Asian Paints and Subhiksha. At Asian Paints, Nilesh was responsible for setting up the Large User Business nationally.
He is a Post Graduate in Management from Symbiosis Institute of Management and a Bachelor of Engineering from Pune University. His other interests include Photography.
President – Research & Development (USA)
Shree leads the R&D team to bring excellence through modern processes and systems, infrastructure improvements to world class standards, and builds significantly enhanced technical capabilities. He is responsible for building environments that foster creativity and timeliness while driving excellence in the cycle time of new product development to market.
Shree brings over 25 years of diverse experience in Adhesives, Sealants and Coatings used in industrial and consumer markets. He has worked for US-based companies such as DAP Inc. (a division of RPM International Inc.), BASF (Construction Prods), Morton International and Laporte PLC - UK and Agfa Gevaert India Ltd.
He was elected to the Board of Directors of the Adhesives and Sealants Council in the USA and served for 9 years, prior to which he chaired the Committee for Adhesives at American Concrete International (ACI). He was the US representative for the Global Committee on Sealants at ISO secretariat for 4 years.
Shree has completed his M.S. (Plastics Engineering) from University of Lowell, USA, his B.Tech in Chemical Engineering from Indian Institute of Technology, Bombay and a Diploma in Systems Management from University of Bombay.
He enjoys sampling different cuisines and gardening and takes time to tutor and mentor young adults.
Shree’s Inspiring Quote: Once a new technology rolls over, if you are not a steamroller, then you are a part of the road.
Chief Information Officer
Pankaj is a post graduate in Management and has over 25 years of experience in the areas of Information Technology, Supply Chain, managing retail business and business process reengineering.
A CIO for all businesses of Pidilite, he is responsible for strategic IT planning, implementation and support and for enabling business transformation through implementation of technology solutions. He is driven by the vision to be a leader who helps teams to achieve organisational goals by coaching them to achieve their potential.
Pankaj has managed and coordinated various IT and Digital projects at Pidilite like SAP implementation, digital workplace implementation through office 365, upgrade and collocation of datacenter, upgradation of information security architecture and deployment of disaster recovery systems for business continuity and contributed to implementation of secondary sales software and sales force automation using tablets for sales teams.
Prior to joining Pidilite, he has managed several SAP and IT implementations, business process reengineering projects and built and managed a food and FMCG rural retail business and supply chain.
Pankaj’s inspirational quote: We must sail sometimes with the wind and sometimes against it – but sail we must and not drift, nor lie at anchor.
Chief Executive Officer - Industrial Products Division
Rajesh’s vision for Pidilite is to ensure that the company attains a leadership position in the industries they serve.
Prior to Pidilite, he held the position of President South Asia and Managing Director for DyStar in India, in 2009.
For 14 years, he worked for BASF at several locations in Asia Pacific handling Regional Marketing, Innovation and Strategy functions for the Performance Chemicals Division. His last role was as Marketing Director of Performance Chemicals and Functional Polymer Divisions of BASF in Bangladesh.
He was also Chairman of the Board of Texanlab in India and is credited to be the Founder of the Advanced Academy for Development of Textile Technologists (AADTT) in co-operation with Alok Industries Limited and Consortium of Green Fashion (CGF) with Maharishi Karve Stree Shikshan Samstha, Pune.
Rajesh holds a Bachelor of Science, in Chemistry, from Mumbai University and has a Technology Degree in Textile Chemistry from the Institute of Chemical Technology, Mumbai.
Chief Executive Officer - ICA Pidilite
As CEO, Rajesh is scaling up the operations for further development of ICA Pidilite – a 50-50 JV between Pidilite Industries Ltd and ICA Spa, Italy. The company is setting up a plant in India for high end wood finishes like polyurethane (PU) and Polyesters and Rajesh is responsible for its growth. His vision is to make ICA Pidilite the best solution provider for high end wood finishes segment in the Indian sub-continent.
Rajesh’s earlier stint at Pidilite was in 2013 as President – Strategic Initiative, where he strengthened systems and processes across divisions while facilitating talent building and capability development across the group’s managerial cadre.
Prior to Pidilite, Rajesh served as COO of Bharti Airtel, Ltd from 2011. His responsibility spanned all operations of Airtel in Maharashtra and Goa and included Sales & Distribution, Marketing and Customer Service.
At Future Group, Rajesh was Zone Head (West) for Pantaloon Retail. He was responsible for the P & L for 45 large stores and a many smaller stores. The zone spanned 5500 employees and had an annualised turnover of Rs1600 Crores.
Rajesh is a graduate of Electronics and Telecommunication and holds an MBA in marketing. He loves travelling and exploring new places, reading up about current affairs and listening to music. His personal vision is to set the highest standards of personal ethics and professional integrity and be an inspirational leader.
Rajesh’s inspirational quote: Good things happen to good people.
Senior Vice President – Strategy
Ajith has over 16 years of experience in leading large teams to deliver superlative outcomes across several industries. He enjoys creating solutions where there is no defined path and then establishing processes and systems to ensure the solution is repeatable, efficient and scalable.
As SVP - Strategy at Pidilite, Ajith is responsible for developing, implementing and embedding corporate strategy, leading transformation programs and incubating new business models.
In his leadership roles at Pearson, Diageo India, McKinsey & Company and Cadbury India, Ajith created significant change across several areas of Operations Management (including Supply Chain Management, Manufacturing, Distribution, and Customer Service and Procurement) as well as Organization structure, strategy and Sales in various geographies.
Ajith is obsessed about (and confounded by) the human thought process and this overriding passion has morphed into several deep and long-abiding interests in Artificial Intelligence, history of Philosophy, Persian mystical poetry and astrology.
Ajith's inspirational quote: " Courage is the first of human qualities because it is the quality which guarantees all others - Winston Churchill".
CEO, Special Projects
Chandramouli is a B Tech (Chemical Engineer) from Anna University, Chennai. After completing his PGDBM from XLRI in 1991, he joined Asian Paints wherein he spent close to a decade in Sales and Marketing. Thereafter, Chandramouli had stints in GE Countrywide Consumer finance and Mirc Electronics Limited (Onida) post which he joined Mondelez International in 2005. In Mondelez, he had varied range of roles spanning Strategy, Innovation, HR, Marketing at Asia Pacific level regional roles culminating in being the MD for Mondelez India.
Interests: Golf, Social impact
Vision: To create lasting business and societal impact, to be a transformative change agent.
Favorite quote: "You are not as good as your best success and you are not as bad as your worst failure"
© 2016 Pidilite Industries Ltd.