News and Media

For a broken heart, we have no solution.
For everything else, there is Fevikwik.

Mumbai, Oct 12, 2015

Fevikwik, one of the leading instant adhesive brands from Pidilite Industries, unveiled a new advertising campaign aimed at broadening its positioning beyond its already established standing as a ‘one-drop instant adhesive’.

The new quirky campaign, titled ‘Broken Heart’ will further build on this attribute and showcase Fevikwik’s versatility as an adhesive that can be used to fix a whole host of objects from toys to sunglasses.

Mr. Vivek Sharma, Chief Marketing Officer, Pidilite Industries Ltd., said, “Since its inception Fevikwik has established itself as a leader in the instant adhesives market with the proposition of ‘chutki mein chipkaye’ and we are simply building on it further with funny situations. Simple and brilliantly conceived ‘Broken Heart’ campaign, with its catchy jingle, is an effective way to showcase Fevikwik’s versatility to consumers.”


Client: Pidilite Industries
Agency: Ogilvy & Mather, Mumbai
Creative Team: Piyush Pandey, Anurag Agnihotri, Sofia Ashraf, Nasrullah Husami
Account Management: Vivek Verma, Vishal Bijlani, Sriyanta Ghosh
Production House: Corcoise Films
Director: Prasoon Pandey
Producer: Cyrus Pagdiwala

Public relations


Karishma Shah

022-4229 7384