News and Media

‘Don’t be an Octopus’, suggests Amitabh Bachchan in Dr. Fixit’s new campaign

Mumbai, April 1, 2019

Dr. Fixit, from the house of Pidilite, unveiled its new TVC campaign featuring legendary actor Amitabh Bachchan, along with an interesting set of aquatic creatures. The TVC urges home owners to avoid taking a shortcut, while constructing their new home and engage in “total waterproofing” with Dr. Fixit, to avoid future cost and damage to their homes.

The latest Dr. Fixit campaign addresses the shortcuts in waterproofing that people usually take while constructing their homes. Most people while constructing a new home, leave waterproofing on others, or don’t pay attention towards it and sometimes even consider it as an unnecessary expense. The TVC underlines the fact that skipping waterproofing can cost even more in the long run, because of the damage that leakage and dampness can cause. The TVC draws attention towards how Dr. Fixit “Total Waterproofing” can safeguard your home and your investment; from unforeseen embarrassment in the future.

Most importantly, it urges the consumer to reach out to the Dr. Fixit brand, so that that they can receive the comprehensive “Waterproofing Guide” which will guide them on waterproofing products and services; in a simple manner.

The campaign constitutes of three films featuring Mr Bachchan and an aquatic creature symbolizing embarrassments that customers face when they adopt shortcuts.

TVC link: https://www.youtube.com/playlist?list=PLY7ccZEmx2eTGH5sfGOE2bCUOrafXpkXE

Public relations

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Karishma Shah

karishma.shah@pidilite.com

022-4229 7384