NEWS & MEDIA
For a broken heart, we have no solution. For everything else, there is Fevikwik
Mumbai, Oct 12, 2015: Fevikwik, one of the leading instant adhesive brands from Pidilite Industries, unveiled a new advertising campaign aimed at broadening its positioning beyond its already established standing as a ‘one-drop instant adhesive.
The new quirky campaign, titled ‘Broken Heart’ will further build on this attribute and showcase Fevikwik’s versatility as an adhesive that can be used to fix a whole host of objects from toys to sunglasses.
Mr. Vivek Sharma, Chief Marketing Officer, Pidilite Industries Ltd., said, “Since its inception Fevikwik has established itself as a leader in the instant adhesives market with the proposition of ‘chutki mein chipkaye’ and we are simply building on it further with funny situations. Simple and brilliantly conceived ‘Broken Heart’ campaign, with its catchy jingle, is an effective way to showcase Fevikwik’s versatility to consumers.”
The new Fevikwik ‘Broken Heart’ film is a jingle based ad, which follows the events of a simple man, who is a hopeless romantic. Unable to express his emotions, he is always misunderstood and ends up heartbroken. This doesn’t deter him from trying to impress women and even amidst hurling of sandals, mugs, toys etc., he keeps trying whenever he gets an opportunity. The film in an effective manner is able to show how common items such as sandal, mug, spectacles and toys can be fixed with the help of Fevikwik. However, the romantic with the broken heart only gets ‘Pau Pau.’
Commenting on the concept, Mr. Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather, India & South Asia says, “Fevikwik has always been about a fun way of communicating an instant adhesive. This is another fun take on it, urging people to always keep it handy.”
The campaign was aired on 11th October, 2015 along with the world television premier of Bollywood blockbusters Bajrangi Bhaijaan and Tanu Weds Manu. The ad will subsequently also be aired across key Hindi-speaking and regional markets.
Client: Pidilite Industries
Agency: Ogilvy & Mather, Mumbai
Creative Team: Piyush Pandey, Anurag Agnihotri, Sofia Ashraf, Nasrullah Husami
Account Management: Vivek Verma, Vishal Bijlani, Sriyanta Ghosh
Production House: Corcoise Films
Director: Prasoon Pandey
Producer: Cyrus Pagdiwala