Giridhar is a business leader with over 21 years of successful delivery across multiple functions (Marketing, Sales, Business strategy), geographies (India, South East Asia, Global) & teams (country, regional & global). He has been instrumental in stewarding global and local brands worth more than a Billion dollars, in key leadership roles.
Giridhar joined Pidilite in April 2018 as President – Sales & Marketing, Fevicol wherein he has been successfully driving the business agendas for Fevicol. His goal is to drive ‘Brand Love’ for Fevicol among consumers as well as the end-users and he has played a key role in driving Pidilite’s flagship offerings in the adhesive space – Fevicol Hi-Per & Fevicol HeatX, in addition to overseeing the Wood & Wall working & Furniture Centre categories.
Prior to Pidilite, Giridhar has spent 2 years in Leisure & Hospitality, as Chief Marketing Officer for Mahindra Holidays. He has spent 17 years in Foods, first with Cadbury (later Kraft, Mondelez) across various roles in India & Asia Pacific and then as Marketing Director for Danone, Malaysia. He started his career with ICI Paints.
Giridhar is a Post Graduate from XLRI – Jamshedpur and a Mechanical engineer from NIT – Suratkal.
He loves spending time with his music, books, sports and most importantly his Family.
Giridhar’s Inspirational Quote:
Your time is limited…so don’t waste it living someone else’s life. Always ‘Stay Hungry’ – Steve Jobs.