Prakhar’s association with Pidilite has been since 2009 when he joined as CEO Fevicol Division and continued till 2014. He was responsible for growing the top line of the Fevicol business at a CAGR of 17% per annum and implemented some of its core building blocks, namely: 1. Fevicol Champion Club Reward Program 2. Darpan and tablets for sales force automation 3. Launch of Heatx 4. The significant development and shaping of premium PWG brands like Marine and Speedex.
More recently, Prakhar was the force behind the acquisition of the adhesives business and the formation of the company in Sri Lanka, as well as the formation of wood finish JV ICA Pidilite with ICA of Italy.
Prior to that, he was Chairman and Managing Director at Goodyear India. Before joining Goodyear, Prakhar has worked with Madura Coats, Asian Paints and ICI Plc in India and overseas. At ICI Plc, he managed the paints business of the company in Indonesia, Singapore and Thailand and led senior global functional roles in strategy and strategic procurement based in Europe.
He is working towards creating a strong foundation for Pidilite’s international business which will enable the company to leverage its unique capability in emerging markets.
Prakhar’s inspiring quote: Everyone is honest and wants to contribute. It is for us to leverage that capability.