Vivek leads corporate brand marketing planning & implementation across businesses, marketing talent management, and continuous improvement in marketing processes like innovation and new product launch. He aims to make consumer and end-customer centricity the core of Pidilite and create a world class talent pool to take this forward.
An industry veteran with over 25 years of experience, Vivek has held senior leadership positions at Philips, MIRC Electronics, Ogilvy Advertising and Cadbury Kraft (now Mondelez). He brings with him a unique blend of business and brand development experience across FMCG, Healthcare, Lighting and Consumer Durables encompassing B2C, B2B and B2G.
As VP Indian sub-continent at Philips India Ltd., he built ‘ONE PHILIPS’ and led the marketing, planning and implementation for the three Philip’s businesses viz. Consumer Lifestyle, Lighting and Healthcare.
As Vice President – Marketing, Sales and Service, MIRC Electronics Ltd. (ONIDA), he spearheaded the re-launch of the ONIDA brand across product categories.
At Ogilvy, he led the Hindustan Unilever (HUL) business nationally across functions and geographies.
Vivek holds a Post Graduate Diploma in Management from Indian Institute of Management (IIM), Bangalore and Bachelor of Technology from Indian School of Mines (now IIT, Dhanbad).
Despite his work schedule, he always finds time to indulge in his other passions – travel, music and the mountains.