Vivek has handled diverse roles and responsibilities in consumer, industrial and institutional businesses, which have enriched his experience in consumer and customer facing areas, along with the oversight of plants and sourcing and procurement. At Pidilite, he was also CEO Fevicol Division, Pidilite Industries Ltd (2012-2014).

Prior to Pidilite, Vivek has held senior positions in prominent companies such as CEO Asian Paints PPG Ltd (2012-2014), Vice President – Industrial Coatings and Chemicals and Asian Paints Ltd (2006-12). At Asian Paints, he also played an important role in sales and marketing as General Manager -All India Sales of Decorative Paints (1987-2006).

Vivek is a B.Tech, Mechanical Engineering, IT BHU, 1985 and has done a PGDM in Marketing at IIM Ahmedabad, 1987. His other interests include reading, music, wellness and running.

Vivek’s inspirational quote: The hallmark of a good leader is authenticity.