Shantanu joined Pidilite in 2018 to lead the Consumer Products Business which includes the Arts, Stationery & Fabric Division and the Maintenance Division, comprising brands like Fevicol MR, Fevistik, Fevicryl, Fevikwik, M-Seal, Steelgrip.

In this role, Shantanu’s remit is to further expand the reach of Pidilite’s Consumer Division to new consumers with new products through intensive consumer insighting, and enhanced reach.

Prior to Pidilite, Shantanu worked for more than 15 years with Reckitt Benckiser (RB), of which half were spent at the Global Headquarters in the UK, and in Europe. At RB, Shantanu worked on Brands such as Harpic and Lysol before moving to the UK as Global Brand Marketing Manager, Dettol and Lysol. In his last assignment at RB, he was Marketing Director of the RB Business in Portugal.

Following that, Shantanu spent 10 years at HT Media, first heading Marketing for the flagship Hindustan Times brand, and then being the Business Head for HT Delhi. Thereafter, Shantanu moved as the Chief Digital Officer of the HT Media Group and led the newly created HT Digital Streams company as CEO to bring together all the Digital Content businesses across the HT Media Group.

A Post Graduate in Management from IIM-Calcutta and an Engineering Graduate from IIT–Kharagpur, Shantanu did an Advanced Management Program at the Saïd School of Business at Oxford University in 2007.

Shantanu’s passions are travel and photography and mentoring Digital Start-ups.

Shantanu’s inspirational Quote: Do not go where the path may lead, go instead where there is no path, and leave a trail… [Ralph Waldo Emerson]