Fevicol MR’s biggest strength is its high bonding strength. It is used to bond a variety of substrates like cardboard, paper, polystrene, wood and other material. Loved for its superior quality, ease of application and distinguished advertising, this synthetic white adhesive has made its way to the hearts and minds of millions. The iconic brand is trusted by consumers of all age groups, and suits the needs of children, offices and households.
Fevicol is available in over 5 lakh outlets in India, and on an average, 4 units of Fevicol MR are sold per second!
Fevicol Science Project Challenge was launched in 2011, as an annual nationwide quest to celebrate creativity and nurture the next generation of scientists and thinkers. Harun Robert aka Rob, an eminent TV personality in art & craft was appointed as the Brand Ambassador for this initiative.
Fevicol MR commemorated 17 glorious years of Kargil Vijay Diwas by launching a nationwide initiative to honor the country’s soldiers. To create awareness about Kargil Diwas, Fevicol MR encouraged children to create handmade Rakhis and cards for their brothers in Armed Forces, as token of gratitude and respect for them.
Ele Fevicol MR is now available in a new, unique toy elephant shaped pack called Ele. Ele is especially designed for children, and meant to be their friendly craft companion.
It is available in 2 SKU sizes – 30g @ Rs 15 and 50g @ Rs 25