There was a time when art & craft lovers across India had to make do with substandard products to fulfill their creativity. Good quality products were either rarely available or overpriced as these were mostly imported. To fulfill this gap, Pidilite launched Hobby Ideas in February 2002 as India’s first chain of art, craft and hobby stores offering over 2500 products, expert advice and exciting workshops.
It currently has 5 stores across Mumbai and Pune. HobbyIdeas enjoys a strong online presence too via its website www.hobbyideas.in and Youtube, Instagram and Facebook handles. Consumers from all across the world reach out to share their DIY ideas, experiences and ask our experts queries who are available round the clock to help them.
HobbyIdeas started its own website www.hobbyideas.in in 2015 which provides an integration of content, community and commerce. The objective of the website is to provide users with latest content in the sphere of art and craft and give them a platform to share their own creations with the world.
Hobby Ideas digital eco-system showcases DIY crafts like Quilling, Origami, Decoupage, Fabric Painting, Glass painting, Best-out-of-Waste and Clay. It provides users with an opportunity to learn new creations buy art and craft supplies to make those creations and also to sell/buy handcrafted creations on the website.
The Hobby Ideas Facebook group is the largest moderated art and crafts group in Asia, where users share their creations with one-another and consult each other for creative inputs on their work. Over 300 articles get shared by users on a daily basis. Apart from this Hobby Ideas is helping build the art and craft culture by regularly disseminating content via its website, Instagram, and YouTube.