Page 15 - Annual Report 2019-20

UNDER- 13

marketing initiatives
STANDING Multimedia PIDILITE ANNUAL REPORT 2019-20

campaigns

Many new multimedia brand

campaigns were rolled out for
Fevicol, Fevikwik, Dr. Fixit,

Ro that won hearts of our
customers, won accolades

and had a positive impact on

business. Digital marketing
initiatives, in the form of social

media, digital videos and
performance marketing

campaigns, aimed to increase
brand engagement with

millennials, were further
scaled up with campaigns

for Fevicol, Dr. Fixit, Fevistik
and Ro . The end user A multimedia campaign

engagement programmes, FEVICOL commemorating 60 years
Brand Campaign
of Fevicol was launched.
such as Fevicol Champions of the Year The creative showcased the
journey of a sofa created with
Club, Fevicryl ‘Humsafar’ and Fevicol that withstood the test

brand activations for ‘Fevicreate’ of time while transitioning
through multiple households
continued to reach a wider and generations. It was a
much-lauded creative reaching
PIDILITE ANNUAL REPORT 2019-20 key industry events. on digital.
over 10.5 crore views on
audience with participation in
TV and over 11 crore views

12 WHAT STICKS