India’s Preferred Adhesive for over 60 Years

For more than half a century, the iconic Fevicol and its product range have evolved to meet the needs of woodworkers and homemakers across India. 

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The First and Last Word in Adhesives

Over the years, customers have been convinced of one thing - a little Fevicol can fix anything. Since 1959, we have been a step ahead, starting with the classic Fevicol, and innovating to create new-age adhesives that evolve with our customers’ needs. This is a bond that is built to last.

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100+

Product Variants

97k

Dealers

10k

Interior Designers

240k

Contractors

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​​​The Fevicol Story

1959

1963

1970

1980

2002

2003

2012

2014

2017

2022

1959

Fevicol is born

Everything great starts small and Pidilite is no exception. The company started with a single factory that manufactured only one product, Fevicol. This white synthetic resin adhesive was primarily launched to make the lives of carpenters and woodworkers easy. Up until then, animal fat, which was clumsy and cumbersome, was the only glue available.

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1963

Manufacturing Plant Commissioned

Barely four years after starting the company, the first modern manufacturing plant was established in Kondivita Village, Mumbai.

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1970

Collapsible tube launched

In 1970, the 30 gram collapsible tube was launched. Introduced as a consumer pack, it launched Fevicol as a consumer brand. In a smart move, Fevicol bypassed stores and approached carpenters directly.

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1980

Fevicol’s First Campaign

Fevicol’s first print ads and TVCs were launched to establish the strength of the adhesive. While the initial focus was functional, the marketing approach changed to reflect real-life scenarios with the classic Fevicol humour.

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2002

Fevicol Champions Club Launched

Fevicol's loyalty program for contractors launched in the country.

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2003

Fevicol Marine Launched

Pidilite launched a specialised waterproof adhesive, protecting furniture from debonding in the event of water exposure.

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2012

Fevicol wins at the Effie Awards

Fevicol was awarded the Gold Effie for the Best Ongoing Campaign at the Effie Awards, which is organised by the Advertising Club.

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2014

Fevicol Hi-Per launched

Bubbles can get in the way of smooth vertical or large sheet laminations. So, Pidilite launched Hi-Per, which is powered with an anti-bubble formula. This provides for strong contact between the plywood and laminate.

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2017

ET Brand Equity Rankings

Fevicol was rated the third most trusted brand

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2022

Fevicol Hi-per Star launched

Fevicol Hiper Star is a high-performance adhesive that is perfect for bonding laminates, Furniture, veneer and many other materials. It is a versatile adhesive that can be used for a wide range of applications, from DIY projects to professional carpentry and furniture making.

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Sustainability Initiatives

Enhancing the woodworking community

Our bond with woodworkers is built over years of initiatives, competition, cultural endeavours, and of course, a little bit of Fevicol.

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GreenPro Certified For Conscious Customers

We care for the environment as much as we care for our customers. That is why, Fevicol products such as Hi-per Star, Probond, Relam and Plastiklok are GreenPro certified. This certification guarantees that these products will remain environment-friendly through their lifecycle. Going green is a commitment.

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The Fevicol Champions Club

We are committed to enhancing the lives of the woodworking community and have set up many initiatives to empower them. Fevicol Champions Club (FCC) hosts events like Shram Daan Divas, held annually on December 20th. During this day, carpenters and contractors volunteer to repair furniture and fixtures in municipal schools, government schools, schools for the blind and disabled, orphanages, and hospitals.
 

The FCC also believes in creating a greener and cleaner world. Vriksharopan Divas is celebrated every year with 15,000+ trees planted in educational institutions and various public areas.

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Top Variants

Fevicol Hi-per Star

Unmatched speed and coverage with high performance adhesive

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Fevicol Relam

For hassle-free pasting of new laminate on old laminate

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Fevicol Plastiklok

Perfectly pastes laminate on WPC boards

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Fevicol Probond

Specially crafted for PVC and acrylic sheets

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Fevicol SpeedX

The adhesive with quick setting time

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Fevicol Marine

A waterproof adhesive for wet areas 

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Fevicol Hi-Per

For peak performance

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Fevicol SH

Trusted for 50 years

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Fevicol Heat X

Bonds in 10 minutes

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Fevicol SR 998

Resistant to water and ageing

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Fevicol Ezeepsray

Innovative spray adhesive for laminate pasting

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Fevicol Hi-per

Anti-bubble and waterproof adhesive

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Innovation At Fevicol

One Idea, One Adhesive

How Fevicol forged the spirit of innovation at Pidilite.

When Fevicol was first produced, Pidilite recognised it for the innovation that it was. This synthetic white resin adhesive would free carpenters from slathering animal fat glue to join their woodworks. When Pidilite turned their gaze to the homes and hearths of India, this adaptable adhesive neatly fit into a tube-pack, easily applicable and within reach. The very same Fevicol has become the standard for innovation, birthing category-first variants such as Fevicol Relam and Fevicol such as Fevicol Relam, Fevicol Ezeespray and Fevicol Plastilok.

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Dum Laga Ke Haisha

It’s the muscles of men vs. the might of Fevicol in this now classic commercial. Punning on the commonly used Hindi phrase, “Dum Laga Ke Haisha”, the men try to sever the strong adhesive bond. As one of the first commercials for Fevicol, this helped establish the brand message of Mazboot Jod (Strong Bonds).

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Fevicol 60 Years Sofa

Watch as a beloved family heirloom moves from generation to generation, farms to floods, shy brides to happy couples. No matter whether its fabric changes, or the location, a sofa built with Fevicol will last forever.

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