Pidilite’s biggest bond is through the Fevicol family of products. Fevicol has become a household name that is today synonymous with adhesives. The brand has introduced many innovative products which have transformed the way carpentry trade operates in India.
In 1963, the first manufacturing plant in Kondivita was set up with a simple product offering called “Fevicol”. It became a generic household name in the white glue category.
In 1970, 30-gram collapsible tube was launched. This was introduced as a consumer pack and was a smart strategy to establish Fevicol as a consumer brand. Fevicol embarked on a bold marketing game plan. Instead of selling through stores, Fevicol approached carpenters directly. With its signature white and blue packing, Fevicol was marketed directly to consumers (primarily carpenters).
The company laid its foundations with innovation in the form of Fevicol – path-breaking synthetic white resin adhesive. It meant freedom from cumbersome animal fat glue for binding woodworks. To this day, Fevicol remains the first choice of carpenters. Fevicol was an industrial product, we re-launched it in an innovative ‘tube-pack’ to reach end consumers. Today Fevicol is integral to every household in India. We keep innovating and coming up with new variants of Fevicol to suit our diverse markets in India and abroad.
At Pidilite, we’ve put together several initiatives that support and empower woodworking community.
The Fevicol Champions Club (FCC) is an exclusive platform for enhancement of social status and development of professional skills of carpenters. The group also conducts many social and cultural endeavors to bond together with the society.
One of the most exceptional activities is Shram Daan Diwas, perfectreplicawatch conducted on 20th December every year, where carpenters and contractors willingly volunteer a day’s work to help repair furniture and fixtures in municipal schools, government schools, schools for the blind and disabled, orphanages and hospitals.
Watch this video to know how to use Fevicol Probond
Watch this video to know how to use Fevicol SHXTRA.